Information & Services


Why are your prices so low?
Our motto is, "Let our location be your savings." Our store isn’t fancy. You won’t find marble floors or fountains, but you won't pay for them either. Our overhead costs are virtually zero. Our lower operating costs allow us to charge lower prices, without ever compromising quality.
Can you research a ring style from another store and still offer it at the C.W. Smith Jewelers price?
Yes. If we don’t have it, we will get it, and you'll still receive the C.W. Smith Jewelers quality at the C.W. Smith Jewelers price. Quality for quality, C.W. Smith Jewelers will not be undersold.
What will I see when I get there?
You will see the largest selection of fine quality diamonds and jewelry in the area, all hand selected to meet our strict quality standards. And you'll be served by experienced and knowledgeable jewelry professionals in a relaxed environment free of unnecessary overhead costs. All of this adds up to the highest quality jewelry at the lowest possible price.
Do you ever have a sale?
C.W. Smith Jewelers has never had a sale in our 60+ year history. Our everyday prices are lower than the so-called "sale" prices at other jewelers and department stores. We don’t mark our jewelry up in order to mark it down, and we never compromise our quality to offer a lower price. At C.W. Smith Jewelers, you always get the best price, the best selection and the best quality, everyday.
I like my diamond, but the setting is outdated. What can I do?
Try remounting your diamond or colored stone to give it a brand new look. The possibilities are endless, and the cost is very reasonable.
Do you offer jewelry repair?
Yes, we do very high volume of jewelry repair. We work with a group of expert craftsmen with a range of skills. Some jewelers offer in-house repairs. While this may be convenient, one person cannot specialize in all areas of jewelry craftsmanship. With our numerous resources, we offer the best quality of expert jewelry repair in a cost-efficient and timely manner.
Do you offer watch repair?
Watchmaking is almost a lost art today, with the focus on quartz movements. At C.W. Smith Jewelers, we provide access to an expert watchmaker to estimate and repair your timepieces.
What about custom jewelry design?
We specialize in custom jewelry design that is focused on your dreams and visions. We will work with you from the initial concept through wax replicas and/or CAD's that you can view and approve before your design is cast. We’ll even custom design a wedding band to complement your engagement ring ... even if you purchased the ring elsewhere.
What are your payment options?
We accept VISA and Mastercard. We also have several financing plans for buyers with qualified credit, and the industry's most flexible layaway program. We’ll work with you to make your special jewelry purchase a reality!

603 Wisconsin Ave N. Fond du Lac, WI 54937 920-922-6259
STORE HOURS: Mon thru Fri 9:00am - 6:00pm, Saturday 9:00am - 3:00pm


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