As a modest, family-owned, brick-and-mortar business in North Fond Du Lac, WI, we have had the priviledge of serving countless customers with the HIGHEST QUALITY JEWELRY at the LOWEST PRICES possible SINCE 1957 in a relaxed enviornment, free of unnecessary overhead costs.
Generations of families just like ours have continued to place their trust in us for more than 60 years, from their very first purchase, onward
It has been our PASSION since we sold our first diamond engagement ring on February 12, 1957
We search the world every year for the highest quality, finest cut diamonds. And unlike online retailers who rarely ever see the diamonds they're selling, we physically examine each one in person. We reject hundreds of diamonds per year that have "beautiful certificates" but lack true beauty when inspected by a person.
There's a reason her wedding ring is worn closest to her heart, and we will work tirelessly to find that perfect fit, whether in store, or through our nation-wide network of like-minded jewelers.
