The same thing it has meant to thousands of customers for over 60 years - the finest quality diamonds and jewelry at the lowest possible prices, always with honesty, integrity, and the finest customer service anywhere.

How can we do this? Visit us and you’ll understand. We're located a little out of the way ... for a reason. Avoiding the high-overhead, high-priced shopping areas means our overhead costs are virtually zero. This allows us to sell at prices below our competition. You won’t find any marble floors or fountains – and you won’t pay for them either.

Other jewelers don't have this advantage. For them to lower their prices, they need to lower their quality. We don't need to lower our quality, and we never will.

A sale? Not at C.W. Smith Jewelers ... we've never had a sale in our 60+ years in business. You'll get our lowest price every day of the year, with no exceptions. We don’t play pricing games. If we can sell for a “sale” price one week, we think it’s unfair to charge a higher price next week. 

When you come to our store you'll notice our relaxed, no pressure atmosphere. We don’t need to “sell” you anything – our prices, quality and customer service will sell themselves. You won't find a better jewelry value anywhere.

 

C.W. Smith Jewelers
603 Wisconsin Ave.
N. Fond du Lac, WI 54937

From Hwy 41, exit Winnebago St. at Hwy OO.  Go east approximately one mile to Wisconsin Avenue. Located at the corner of Winnebago and Wisconsin. Click here for driving directions or a map.